To maximize satisfaction, desirability, value and distinction of Membership in Ocean Reef Club by providing unsurpassed value, excellence and quality in all services and facilities.

• We will hire, develop and maintain the most professional and innovative management team and staff in the industry.
• We will capitalize on the unique setting of the Club.
• We will deliver excellence and consistency in every aspect of operations.
• We will preserve the environment, recognizing that it is one of the community’s most important assets.
• We recognize that Member satisfaction and real estate values are important at all levels and are inexorably linked to the success of the Club.
• We will maintain or grow Membership in concert with the Guiding Principles.
• We will incorporate these Guiding Principles into actions to position Ocean Reef Club to be the most exclusive, prestigious and coveted private club membership in the United States.

For further information about Ocean Reef membership, please contact Executive Director of Membership, Michelle Simpson, at msimpson@oceanreef.com or 305.367.5921.